Exeter Chiefs accused of ‘tone deaf’ refusal to drop ‘harmful’ name and logo

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  • Premiership club’s board issue response to online petition
  • Club defend ‘respectful’ logo but will drop Big Chief mascot

Exeter Chiefs were accused on Wednesday of being “tone deaf” and “sticking up two fingers” to all minority groups after resisting calls to drop their name and logo out of respect for the Native American community.

The club’s board met on Wednesday following a petition from the fans’ pressure group Exeter Chiefs For Change which demanded an end to the club’s use of “harmful imagery and branding”, which included a Native American headdress, saying there was no place for it in a predominantly white British environment.

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